54bd1 Privacy Policy

Data Controller

54bd1 (referred to throughout this policy as "54bd1", "we", "us", or "our") is the data controller responsible for the personal information collected from players who access the 54bd1 platform at https://54bd1.io. As the data controller, 54bd1 determines the purposes for which and the means by which personal data is processed.

For all privacy-related enquiries, requests, or complaints, you may contact our dedicated privacy and data protection contact at [email protected] with the subject line "Privacy Request — [Your Account Username]". All communications should be in English or Bengali.

This Privacy Policy governs the collection, use, storage, disclosure, and protection of personal data relating to registered players and visitors to the 54bd1 website, including all mobile-optimised versions of the platform.

Data We Collect

54bd1 collects personal data from players through a number of channels, including the account registration form, the verification process, payment transactions, customer support interactions, and automatic technical data collection during use of the platform. The categories of personal data we collect are as follows:

54bd1 does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data beyond what is present in submitted identity documents for verification purposes. Where such information is incidentally present in a submitted document, it will not be separately recorded or processed.

You are not obligated to provide all requested personal data; however, failure to provide data required for account verification, identity confirmation, or payment processing may result in 54bd1 being unable to provide services to you or fulfil withdrawal requests.

Legal Basis for Processing

54bd1 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:

• Contractual Necessity: Processing required to create and manage your account, process deposits and withdrawals, settle bets, and deliver the services you have agreed to receive under the 54bd1 Terms and Conditions.
• Legal Obligation: Processing required to comply with applicable anti-money laundering (AML) regulations, know-your-customer (KYC) requirements, financial reporting obligations, and any lawful requests from regulatory or law enforcement authorities.
• Legitimate Interests: Processing carried out to detect and prevent fraud, ensure platform security, protect the integrity of the betting and gaming environment, conduct analytics to improve the platform, and manage business operations — provided such interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing for marketing communications and promotional offers, where you have explicitly opted in. You may withdraw your consent at any time by contacting [email protected] or updating your notification preferences within your account settings.

How We Use Your Data

54bd1 uses the personal data we collect for the following purposes:

• Account Management: Creating, maintaining, and securing your 54bd1 player account; verifying your identity and age (21+ requirement); processing password resets and account recovery.
• Payment Processing: Facilitating deposits and withdrawals via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank, and other supported methods; reconciling transaction records; investigating payment disputes.
• Service Delivery: Providing access to cricket betting markets (BPL, IPL, T20 World Cup, Bangladesh Tigers), live casino games, slots, baccarat, and all other products available on the 54bd1 platform.
• Fraud Prevention & Security: Monitoring platform activity for signs of fraudulent behaviour, multi-accounting, bonus abuse, money laundering, or other prohibited conduct; enforcing the Terms and Conditions; maintaining the integrity of games and betting markets.
• Regulatory Compliance: Meeting AML, KYC, and other legal obligations; reporting to competent authorities as required by law; maintaining records for audit purposes.
• Customer Support: Responding to enquiries, complaints, and disputes submitted to our support team; processing responsible gaming requests such as deposit limits, cooling-off periods, and self-exclusion.
• Platform Improvement: Analysing usage patterns and player behaviour to identify technical issues, improve the user experience, and develop new features on the 54bd1 platform.
• Marketing Communications: Where you have consented, sending you information about promotions, bonuses, and seasonal offers relevant to your interests as a player in Bangladesh — including Eid, Pohela Boishakh, BPL season, and IPL season promotions.

54bd1 will not use your personal data for any purpose that is incompatible with the purposes described above without first notifying you and, where required, obtaining your consent.

Data Sharing

54bd1 does not sell, rent, or trade your personal data to third parties for their own marketing or commercial purposes. We may share your personal data with the following categories of recipients strictly as necessary to operate the platform and comply with applicable law:

• Payment Processors: bKash, Nagad, Rocket, Upay, and Bangladeshi banking partners require your payment account details and transaction data to process deposits and withdrawals on your behalf.
• Identity Verification Partners: Third-party KYC service providers who assist 54bd1 in verifying the identity and age of registered players. These partners are bound by strict data processing agreements.
• Fraud & AML Service Providers: Specialist platforms that analyse transaction patterns and account behaviour to detect money laundering, fraud, and other financial crimes. Such providers act as data processors under 54bd1's instruction.
• Game Technology Providers: Providers including Pragmatic Play, Evolution Gaming, Ezugi, PG Soft, NetEnt, Microgaming, and Spribe may receive technical session data necessary to deliver their games. They do not receive your full identity or payment data.
• IT & Hosting Infrastructure: Cloud hosting, database, and security service providers who process data on behalf of 54bd1 under contractual obligations that require them to maintain equivalent data protection standards.
• Regulatory & Law Enforcement Authorities: 54bd1 may be required to disclose personal data to competent authorities without your prior consent where required by law, court order, or in the context of an official investigation.
• Professional Advisers: Lawyers, auditors, and financial advisers who provide professional services to 54bd1 and who are bound by confidentiality obligations.

All third-party data processors engaged by 54bd1 are subject to contractual data processing agreements that require them to process data only on 54bd1's instructions, maintain appropriate security measures, and not use the data for their own independent purposes.

Data Retention

54bd1 retains your personal data for as long as your account remains active and for a period after account closure as required by applicable law and our internal data governance policy. The following retention periods apply as a general guide:

• Account and Identity Data: Retained for the duration of your account and for a minimum of 5 years following account closure, in compliance with AML and financial record-keeping requirements.
• Transaction Records: Deposit and withdrawal records, including payment method details and transaction references, are retained for a minimum of 5 years from the date of each transaction.
• Communication Data: Support correspondence and chat logs are retained for 2 years from the date of the last interaction, or longer if the subject matter relates to an ongoing dispute or regulatory inquiry.
• Technical and Usage Data: Log files and session data are retained for up to 12 months for security monitoring and platform analytics purposes.
• Marketing Consent Records: Records of your marketing preferences and consent history are retained for the duration of your account and for 1 year following account closure.

Where data is no longer required for the purposes for which it was collected and no legal retention obligation applies, 54bd1 will securely delete or anonymise the data so that it can no longer be associated with you as an individual.

Security Measures

54bd1 takes the security of your personal data seriously and has implemented a range of technical and organisational measures designed to protect your data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• Encryption in Transit: All data transmitted between your browser or device and the 54bd1 platform is protected by 256-bit SSL/TLS encryption. Look for the padlock icon in your browser address bar when visiting https://54bd1.io.
• Encryption at Rest: Sensitive stored data — including identity documents and payment details — is encrypted at rest using industry-standard encryption protocols.
• Access Controls: Access to personal data within 54bd1's systems is restricted to authorised employees and contractors who require access to carry out their job functions. Role-based access controls and multi-factor authentication are enforced for all staff accessing player data.
• Segregated Player Funds: Player balances are held in accounts that are segregated from 54bd1's operational funds, protecting your deposited money in the event of business disruption.
• Penetration Testing & Audits: 54bd1 conducts regular security assessments and works with independent security professionals to identify and remediate vulnerabilities in the platform.
• Incident Response: 54bd1 maintains a documented data breach response plan. In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected players promptly and take all reasonable steps to contain and remediate the breach.

Cookies & Tracking Technologies

54bd1 uses cookies and similar tracking technologies on the platform to ensure the site functions correctly, to maintain your session security, and to understand how players interact with the platform. The types of cookies we use are described below:

• Essential Cookies: These cookies are strictly necessary for the 54bd1 platform to operate. They enable core functions such as keeping you logged in during your session, maintaining your cart/bet slip state, and ensuring secure page transitions. The platform cannot function properly without these cookies and they cannot be disabled.
• Analytics Cookies: These cookies collect anonymised or aggregated information about how players navigate the platform — such as which pages are visited most frequently and where players encounter errors. This data helps 54bd1 improve the platform experience. We use analytics tools that process this data on our behalf under data processing agreements.
• Functionality Cookies: These cookies remember your preferences — such as your preferred language, currency display (BDT/৳), or game category — to provide a more personalised experience on return visits.
• Security Cookies: Used to detect suspicious activity, enforce rate limits, and protect against cross-site request forgery (CSRF) and other security threats.

54bd1 does not currently use third-party advertising or retargeting cookies that track your behaviour across other websites for the purpose of serving you targeted advertisements on external platforms.

You can manage or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the 54bd1 platform, including the ability to stay logged in or maintain your session preferences.

Your Rights

As a 54bd1 player, you have the following rights in relation to the personal data we hold about you. These rights may be exercised by contacting our support team at [email protected] with the subject line "Data Rights Request — [Your Account Username]":

• Right of Access: You have the right to request a copy of the personal data that 54bd1 holds about you, along with information about how it is processed. We will respond to access requests within 30 days.
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data we hold about you. Please note that changes to critical account details may require re-verification before they take effect.
• Right to Erasure: You may request that 54bd1 delete your personal data where it is no longer necessary for the purpose for which it was collected, or where you have withdrawn consent and no other legal basis for processing applies. This right is subject to 54bd1's legal obligations to retain certain data under AML and financial regulations.
• Right to Restriction of Processing: You may request that 54bd1 restrict the processing of your data — for example, while a dispute about its accuracy is being resolved — rather than delete it outright.
• Right to Data Portability: You have the right to receive a copy of the personal data you have provided to 54bd1 in a structured, commonly used, machine-readable format, where processing is based on consent or contractual necessity.
• Right to Object: You have the right to object to 54bd1 processing your personal data on the basis of legitimate interests, including for direct marketing purposes. Where you object to marketing communications, we will cease processing your data for that purpose immediately.
• Right to Withdraw Consent: Where processing is based on your consent (for example, marketing emails), you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

54bd1 will acknowledge all data rights requests within 5 business days and provide a substantive response within 30 calendar days. If a request is complex or involves a large volume of data, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it.

Minors

The 54bd1 platform is strictly for adults aged 21 years and over. 54bd1 does not knowingly collect personal data from individuals under the age of 21. All registration applications are subject to age verification checks, and accounts found to be held by individuals under the age of 21 will be immediately closed and all associated data will be securely deleted, except where retention is required to record and prevent the minor's re-registration.

If you are a parent or guardian and believe that a minor under your care has registered on 54bd1 or provided personal data to the platform without your consent, please contact our support team immediately at [email protected]. We will investigate and take appropriate action, including account closure and data deletion, as quickly as possible.

International Data Transfers

The 54bd1 platform serves players across Bangladesh, from Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar. In order to deliver the platform's services, your personal data may be processed by systems or personnel located outside Bangladesh — for example, in the jurisdictions where our cloud hosting providers, game technology partners, or fraud prevention services operate.

Where personal data is transferred outside Bangladesh, 54bd1 takes steps to ensure that appropriate safeguards are in place to protect your data at a standard equivalent to that described in this Privacy Policy. These safeguards include contractual data processing agreements with all relevant third-party processors that impose data protection obligations consistent with this policy.

If you would like further information about the specific safeguards in place for international data transfers relevant to your account, please contact us at [email protected].

Changes to This Policy

54bd1 may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or the services we offer. When we make material changes to this policy, we will notify registered players by email to their registered address and/or by a prominent notice on the 54bd1 platform at least 14 days before the changes take effect.

The updated Privacy Policy will always be accessible at https://54bd1.io/privacy-policy. The "Effective Date" at the top of this page will be updated to reflect the date on which the current version came into force. We encourage you to review this policy periodically to stay informed about how we protect your personal data.

Your continued use of the 54bd1 platform following the effective date of any updated Privacy Policy constitutes your acceptance of the changes. If you do not agree with any changes to this policy, you should cease using the platform and may request account closure by contacting [email protected].

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 54bd1 handles your personal data, please contact our support team using the details below:

• Email: [email protected] (plain text — not a clickable link)
• Subject Line: "Privacy Request — [Your Account Username]" for data rights requests; "Privacy Enquiry" for general questions
• Support Hours: Available 24 hours a day, 7 days a week, including Bangladesh public holidays
• Response Time: Acknowledgement within 5 business days; substantive response within 30 calendar days
• Languages: English and Bengali support available

If you are not satisfied with 54bd1's response to a privacy complaint or data rights request, you may have the right to escalate your complaint to the relevant data protection or regulatory authority in your jurisdiction. 54bd1 will cooperate fully with any such authority in the resolution of complaints.